Back Market Downgrade Now! Press Event

The event for Back Market took place in Soho, NYC, transforming a gallery-like space into a celebration of nearly-new tech through the lens of Y2K nostalgia. Guests were immersed in an experience that showcased the beauty and usability of older technology, elevated to feel premium. The venue featured stunning 360-degree projection-mapped walls, setting the stage for a unique journey through nostalgia.

Highlights included a tooth gem application station, a phone "gemmification" station where guests personalized their devices, a curated display of iconic Y2K tech, and lively beats from a DJ. The evening culminated in a dining experience, where attendees were gifted Back Market’s Phone!, tying the entire experience together

Production Lead, Creative Operations, Location Scouting, On-Site Management, Talent Sourcing, AV/Motion, Vendor Management, Catering

*Photos courtesy of Back Market and Seen Presents.